Content Credentials in Fresco

What are Content Credentials?

Content Credentials are a new kind of durable metadata that serve as a digital “nutrition label” you can apply to your own content. They can help you protect your work by sharing information about yourself, your creative process, and other preferences directly from your content. Learn more about Content Credentials.

Adobe Fresco assertion for illustrations Created without generative AI

Following Adobe’s paradigm for Content Credentials, a new label for illustrations, Created without generative AI, has been created in Adobe Fresco.  This allows artists to declare that no generative AI was used in the creation of their work in this application. Along with this assertion, Fresco artists can optionally connect their social media accounts to the exported document to connect their identity to their work and establish trust with their audience.

What Information you can include in your document’s Content Credentials at export from Adobe Fresco?

When exporting your Fresco document, you can choose to include the Created without generative AI label, your connected social media accounts, or both in the Content Credentials.

How to export your Fresco work with Content Credentials?

Once you are ready to export your document, go to Share > Publish & export. On this screen, you can toggle Content Credentials. Your selection for the Content Credentials toggle will be saved per device.

Fresco will sign exports with this new Created without generative AI assertion if all the individual layers in a document are specified as having no generative AI (see the section below for the list of guidelines you must follow to ensure that it can be verified by Fresco as free of generative AI).  Once you toggle on Content Credentials, Created without generative AI will automatically be checked, as long as Fresco has verified that the document is free of generative AI.

Created without generative AI is automatically checked to ensure the document is generative AI-free. If your document isn't free of generative AI, or if Fresco cannot verify that a layer/document is free of generative AI, this option will be grayed out.

If the Created without generative AI option is checked but you don't wish to apply this label to your exported document, you can manually uncheck this option. Your selection for the Created without generative AI toggle is saved per device. 

How to connect accounts to your exported document?

You can optionally connect one or more of your social media accounts to your document. Tap on Connect accounts. This directs you to an external website where you can link your accounts to connect them to Content Credentials.

Once on the Connected accounts website, tap Add next to each of the social accounts that you wish to include in your Content Credentials.

On the Export screen, the refresh   icon next to Connected accounts manually fetches the latest updates from the Connected accounts page and displays the social accounts you’ve added.

Where can you view your Content Credentials?

This label and your Content Credentials will be visible on Behance, the Adobe Content Authenticity (Beta) Inspect tool, and any website using the Adobe Content Authenticity Chrome browser extension. A growing number of websites also support Content Credentials natively.

What are the supported file formats?

Content Credentials can currently be included with the following file types when exporting from Fresco: 

• JPG
• PNG

Where are the Content Credentials stored in Fresco?

Content Credentials applied with Fresco are attached directly to your exported files.

What are the conditions for keeping layers in the document generative AI-free?

Here is the list of conditions that would prevent Fresco from being able to assert that a document is created without generative AI:

1. Any imported image

• Fresco cannot verify that a layer or document is free of generative AI if it contains images.
• Fresco cannot verify that a pixel layer is free of generative AI if it was converted to a pixel from an image layer.

2. A layer that results from a merge of one or more layers that cannot be verified as free of generative AI (e.g., image layers).

3. A layer that has been marked with a brush using a multicolor sampled from a document containing layers that are not generative AI-free cannot be verified to be free of generative AI.

4. A layer containing non-built-in shapes that have been filled, erased, or masked and originated from libraries other than curated libraries cannot be verified as free of generative AI.

5. Duplicating layers that cannot be verified to be free of generative AI.

6. A pasted layer that cannot be verified to be free of generative AI.

• A layer that cannot be verified as generative AI-free will remain as such when pasted from another document or from the same document.
• Layers in documents created with Fresco versions prior to the first Content Credentials released version will not have the Created without generative AI tag.
• New layers created with the Content Credentials version or later versions of Fresco will automatically have the Created without generative AI tag attached to them. The exception is image layers, which are only added when an image is imported.

7. Layers associated with Fresco tutorials in the Learn tab.

8. Documents created as a result of an imported PSD file.

• If the document was originally created in Fresco and was Created without generative AI and exported and then reimported back into Fresco, it will maintain its Created without generative AI tag in its metadata.
• If the document was created in any application other than Fresco, then Fresco will not be able to verify that it was created without generative AI.

9. The pixel layer content of a Fresco layer was altered in Photoshop on the desktop, web, or mobile

• You can roundtrip a document across Photoshop and Fresco. But if a generative AI-free pixel layer content is altered, then the relevant layers and, thereby, the document can no longer be verified as generative AI-free.

10. A document was created in a version of Fresco prior to the Content Credentials release.

If the conditions that made a document non generative AI-free are undone, will the document be considered generative AI-free again?

If you undo conditions that rendered a document non-generative AI-free, the document can once again be verified as Created without generative AI. For example, if you delete non-generative AI-free layers (e.g., image layers ) or apply the Clear layer action on non-generative AI-free layers, those layers can be verified as Created without generative AI.

Can Fresco guarantee that the person who applies the Content Credentials is the document author?

No, Fresco can't guarantee that the person applying their Content Credentials to a document is also the sole author/creator of the document. 

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