Learn more about Content Credentials and how creators use them to obtain proper recognition and promote transparency in the content creation process.
Content Credentials allow creators to attach extra information to their content when they export or download it. By including this information, creators can receive more recognition for their work, connect with others online, and enhance transparency for their audience. To learn more about Content Credentials and why you should consider including them with your work, read the Content Credentials overview.
Content Credentials attach additional information to content at export or download, stored in a dedicated, tamper-evident set of metadata called a Content Credential. The Content Credential accompanies its corresponding content wherever it goes, enabling individuals to enjoy content and context together.
Over time, if a piece of content undergoes different stages of editing or processing, it can also accumulate multiple Content Credentials. This creates a version history that people can explore and use to make more informed trust decisions about that content.
Using Content Credentials is an easy way to share content transparently. It can help build credibility and trust with viewers by sharing more information about yourself and your creative process. It can also help prevent the spread of misinformation and disinformation online.
Content Credentials allow you to attach your identity and contact information to your work, giving people more ways to find and connect with you when they encounter your content online.
When exporting a Premiere Pro sequence containing one or more Adobe AI-generated assets, either directly from Premiere Pro or through Media Encoder, both applications will notify that Content Credentials will be included in the exported assets for supported formats. These formats include:
MP4
QuickTime MOV
AVI
WAV
MP3
JPEG
PNG
TIFF
Adobe doesn't guarantee that exported assets published on any publishing destinations will support these Content Credentials on their platform.
Select a sequence containing AI-generated assets created using apps such as Adobe Express, Photoshop, Illustrator, or Firefly.
Select File > Export > Media or use the Cmd or Ctrl + M shortcut to switch to Export mode.
You'll see the Content Credentials stamp under the Output and Output Preview of the Export window.
For Media Encoder, add a file or a Premiere Pro sequence with Content Credentials to the Queue. Select Export Settings or export directly.
You can verify the exported files with Content Credentials here.
