Best practices for Reframe Videos in Creative Production

Last updated on Jul 1, 2025

Learn how to effectively use Firefly Creative Production’s video resizing and reframing action for optimized outputs.

Here are some key considerations when preparing videos for auto-resizing and reframing using the Reframe Videos (beta) action in Creative Production.

Videos with a single subject

Reframe Videos (beta) crops and resizes footage to fit different aspect ratios, so it's best to use center-cut safe footage featuring a single, clear subject.

  • Keeping the subject centered ensures it remains visible and avoids being cropped out during reframing.
  • Minimal and infrequent scene transitions are recommended, as frequent or rapid transitions can disrupt tracking and framing.

Original video

Resized and reframed video (9:16)

Videos with multiple subjects

When processing a video, Reframe Videos (beta) adjusts the framing whenever the focus shifts to a different subject. To allow smooth tracking and consistent framing throughout the video with multiple subjects:

  • Use videos with minimal motion to keep the focus steady during subject changes.
  • Use a single continuous shot with few cuts, angle changes, or sudden transitions.

Original video

Resized and reframed video (9:16)

Videos with graphics and text

  • Ensure that graphics such as text and logos are aligned with the primary subject or adjusted according to scene changes. For instance, wide-screen graphics may be cut off when the camera auto-selects and reframes the subject, especially during motion or scene transitions.

Original video

Resized and reframed video (9:16)