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Adobe Content Authenticity (Beta)

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  10. Enterprise and teams
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  11. Adobe Content Authenticity
    1. Content Credentials overview
    2. Use Content Credentials
    3. Adobe Content Authenticity (Beta)
    4. Inspect tool on Adobe Content Authenticity (Beta)
    5. Adobe Content Authenticity Chrome browser extension
    6. Content Credentials Generative AI training and usage preference
    7. Connect accounts for creative attribution
  12. Generative AI in Creative Cloud
    1. Learn to access and use generative credits

Apply, customize, and inspect Content Credentials all in one place.

Adobe Content Authenticity (Beta) is a web app that allows users to apply, customize, and inspect Content Credentials. It can help you protect your work and get recognition and allows you to request that generative AI models do not use your work for training or as input to help create new content.  Inspecting Content Credentials with Adobe’s Inspect tool can provide more context about a piece of content, such as who made it and how. Content Credentials applied with Adobe Content Authenticity (Beta) can be viewed on any website using the Adobe Content Authenticity Chrome browser extension.

Adobe Content Authenticity (Beta) is currently free to use with your individual Adobe account.

The image shows the homepage of the Adobe Content Authenticity (Beta). Select the Cr icon on the top-right corner to view your details.
Homepage pf Adobe Content Authenticity (Beta)

Applying Content Credentials

With Adobe Content Authenticity (Beta), you can apply and inspect content credentials. Applying Content Credentials (desktop only) is like signing your work. It indicates to viewers the relationship between you and your content. Adobe's Inspect tool can help you view this information and other context about a selected file or screenshot.

With Adobe Content Authenticity (Beta), you can easily apply information including your verified name, social media accounts, and generative AI training and usage preference.   

It allows you the following:

  • Select files: Upload up to 50 files from your device at a time. Supported files must be JPG or PNG format only and no larger than 20MB each. 
  • Customize information: Choose what information you include in your Content Credentials. Your preferences are saved for the next time you apply, and can always be changed between uploads. You can’t change the information in your Content Credentials after you apply them to your work. 
  • Download: You’ll receive a zip folder with new versions of the files that you selected from your device, with Content Credentials attached to each file. Only these new versions of your files have Content Credentials applied to them, so be sure to use them for publishing and sharing.

Durable and connected

Content Credentials from Adobe Content Authenticity (Beta) are stored directly in your work and Adobe’s public Content Credentials cloud. They will continue to stay connected to your work once they are applied, thanks to a combination of embedded metadata, invisible watermarking, and digital fingerprinting technology that ensures that your Content Credentials can be reconnected with your content, even if metadata is lost when uploading your content to websites that don’t support Content Credentials and strip metadata from uploaded files. To maintain this high level of protection, there are currently no ways to change the information in your Content Credentials once you apply them to your files. 

Customization of Content Credentials

Adobe Content Authenticity (Beta) allows you to include information related to your identity and generative AI training and usage preference in the Content Credentials you apply. The following information can be included in Content Credentials applied to your work from Adobe Content Authenticity (Beta): 

  • Verified name: Verify your name for free with one of Adobe’s trusted partners to sign your Content Credentials with it and build trust with your audience. 
  • Social media accounts: Including these profiles helps people viewing your content discover other work you’ve produced. Behance, Instagram, LinkedIn, and X (Twitter) are currently supported, and the connection is established by signing into your accounts. Connecting your social media accounts lets you display them in your Content Credentials and does not allow publishing to those profiles. 
The image shows the supported social media apps along with the option to preview your Content Credentials.
Supported social media apps

  • Generative AI training and usage preference: This request can only be added to your Content Credentials after verifying your name or connecting at least one social media account in your preferences. Adobe never trains Firefly generative AI models on your content or any unlicensed content. Not all models follow the same approach. That’s why we’re driving the development of an industry-wide standard that helps you indicate to other models that you don’t want your content used for generative AI training or creation. Models supporting this preference won’t train on or use your work. 
Note:
  • The Apply feature is only available on desktop (not mobile).
  • Content Credentials can’t be applied to content already published online. If you’ve posted a photo on a website, you can’t add Content Credentials to that live photo. You need to apply Content Credentials to a file before publishing it.
  • You need to have a creator or business account on Instagram to connect your Instagram to Adobe Content Authenticity. Such accounts are free on Instagram.
  • If someone else has applied Content Credentials to your content, contact us at abuse@adobe.com.

Online view of Content Credentials

When viewed by others online, your Content Credentials will display the information you selected when applying them. Content Credentials always include when and by which app or device they were recorded. It has an Inspect button that allows people to view your Content Credentials in full detail in Adobe’s Inspect tool. View Content Credentials on any website using the Adobe Content Authenticity Chrome browser extension.

The image shows the details of the options available on the content credentials display like issuer's name, issuing date, and an Inspect button.
Details of the options displayed

Browser requirements

Make sure you are using the latest Chrome, Edge, Safari, or Firefox browser version for the best experience with Adobe Content Authenticity (Beta).

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