Last updated on Mar 21, 2025

Learn about custom models and how to use them to generate content that reflects your brand.

Note:

Firefly Custom models are available to organizations that use Adobe storage for business and select enterprise plans. To get more details on the plans for your company, contact Adobe SalesIf you have a Creative Cloud for enterprise plan, contact your Adobe Account Manager to add custom models to your plan. 

With Firefly custom models, you can generate image variations that align with your brand using the Text to image feature. By training these models with your own images, you can generate content that reflects your brand's identity.

Transform your style or subject to explore new ideas, visualize different surroundings, generate innovative content, and tailor content to specific segments.

Create on-brand ideas and concepts

A three-dimensional artwork of a stylized human face. It's composed of various geometric shapes and blocks of color, including yellow, blue, orange, white, and gray.

Build upon an idea or concept with a custom model to unleash your creativity and explore possibilities quickly, all while creating content adhering to your brand aesthetic. Use custom models to accelerate stakeholder alignment by showcasing your vision.

Produce character themes with consistent styles

A frog standing upright on a wet street at night. The frog is dressed in a coat, hat, and glasses and is holding an umbrella. The background features illuminated street lamps, creating a bokeh effect with the lights reflecting on the wet surface of the street.

Take an existing character and reimagine it with high-quality precision in various scenes, lighting, and positions using a character-based custom model. Give your creative teams more flexibility by reducing the time spent on character development and brainstorming.

Create consistent brand styles to quickly expand campaigns

A three-dimensional artwork of a stylized human face. It's composed of various geometric shapes and blocks of color, including yellow, blue, orange, white, and gray.

Create content that matches your brand with custom models trained on your unique style. Simplify the content creation process, allowing your team to generate on-brand visuals with just a few words.

Note:

To train custom models in Adobe Firefly, you must be entitled as a trainer for Firefly custom models. If you're using Firefly through a company-owned account, contact your Adobe administrator to request access.

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Join our community to connect, learn, and engage

For inspiration, expert tips, and solutions to common issues, visit Discord or the Adobe Firefly Community forum. Connect with our team and fellow users to exchange ideas, share your creations, stay updated with the latest features and announcements, and provide feedback.