Best practices for Reframe Videos in Creative Production

Last updated on 4 July 2025

Learn how to effectively use Firefly Creative Production’s video resizing and reframing action for optimized outputs.

Here are some key considerations when preparing videos for auto-resizing and reframing using the Reframe Videos (beta) action in Creative Production.

Videos with a single subject

Reframe Videos (beta) crops and resizes footage to fit different aspect ratios, so it's best to use center-cut safe footage featuring a single, clear subject.

  • Keeping the subject centered ensures it remains visible and avoids being cropped out during reframing.
  • Minimal and infrequent scene transitions are recommended, as frequent or rapid transitions can disrupt tracking and framing.

Original video

Resized and reframed video (9:16)

Videos with multiple subjects

When processing a video, Reframe Videos (beta) adjusts the framing whenever the focus shifts to a different subject. To allow smooth tracking and consistent framing throughout the video with multiple subjects:

  • Use videos with minimal motion to keep the focus steady during subject changes.
  • Use a single continuous shot with few cuts, angle changes, or sudden transitions.

Original video

Resized and reframed video (9:16)

Videos with graphics and text

  • Ensure that graphics such as text and logos are aligned with the primary subject or adjusted according to scene changes. For instance, wide-screen graphics may be cut off when the camera auto-selects and reframes the subject, especially during motion or scene transitions.

Original video

Resized and reframed video (9:16)