Generate images using Custom Models

Last updated on 23 June 2025

Use Firefly Custom Models to generate image variations that align with your organization’s brand.

You can use the power of Firefly Custom Models trained on your brand assets to create new images in your style and aesthetic.  

  • Leverage Custom Models to produce highly refined brand images. 
  • Enable campaign consistency using Custom Models to create images and variations tailored to your campaign style. 
  • Enhance storytelling and brand engagement by creating captivating background characters that fit your specific style and aesthetic.
Before you begin:

Custom models are exclusively available to enterprises that have purchased Firefly Custom Models. If you don’t see any custom models in the Model dropdown menu, you may not have the entitlement. Contact your Adobe administrator if you are interested in using or training Custom Models.

  1. Go to the Firefly website and select Text to image.

  2. On the Text to image page, in the General settings section, use the Model dropdown menu to select a Custom Model from the ones available.

  3. When you select a Custom Model, you'll see a badge that displays the Firefly Image Model.

    A custom model chosen is “Food Journey,” and the aspect ratio is set to “Landscape (4:3).” The model has a badge that indicates what Firefly Image model was used when it was trained.
    Each Custom Model will have a badge next to it denoting which Firefly Image model was used when it was trained.

  4. Enter your prompt. Prompting with shorter, more precise prompts will better honor the subject or style. 

  5. Select Generate.

Join our community to connect, learn, and engage

For inspiration, expert tips, and solutions to common issues, visit Discord or the Adobe Firefly Community forum. Connect with our team and fellow users to exchange ideas, share your creations, stay updated with the latest features and announcements, and provide feedback.