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Last updated on
Jul 14, 2025
Learn how Firefly Creative Production enables you to remove or replace image backgrounds, crop and color-grade images, reframe videos, and resize images in bulk, all while producing professional content at scale with minimal manual effort.
Note
Firefly Creative Production is available to organizations with select enterprise plans. To get more details on the plans for your company, contact Adobe Sales. If you have a Creative Cloud for enterprise plan, contact your Adobe Account Manager to add Firefly Creative Production to your plan.
The Creative Production no-code interface offers actions to perform production tasks on batches of images without any technical dependencies, saving valuable time and reducing or eliminating the need to outsource resources to navigate integrations with APIs. These out-of-the-box actions grant you the power to scale asset production from one image to thousands with just a few clicks.
The current launch allows for cropping images, removing or replacing image backgrounds, color grading, reframing videos, and resizing images in bulk. Actions for additional use cases (such as localize, reuse, and more) will follow.
Creative Production actions
Remove or replace image backgrounds in bulk
Choose or combine options to remove image backgrounds, replace backgrounds with uploaded images, or use colored backgrounds.
Resize image backgrounds in bulk
Use Resize (beta) to easily resize multiple images at once by using focal point control to preserve the most important part of each image and applying Generative Expand to automatically fill in the surrounding areas.
Crop images in bulk
Crop image sizes and/or aspect ratios to align with preset marketing standards.
Color grade in bulk
Color grade multiple images simultaneously by using Auto-tone preset that automatically adjusts key elements like exposure and contrast, or by applying your own custom presets.
Reframe video in bulk
Use Reframe Videos (beta) to automatically resize multiple videos for various screen formats, and leverage scene change detection to reframe content with precision.
Original video.
Social media ratio - 9:16 preset used.
A custom aspect ratio of 500×400 pixels was used.
How to get access
Creative Production is designed for creative teams that may not have dedicated IT support.
Your organization must have a Firefly Services or a Firefly Creative Production entitlement to access Creative Production. Once enabled, user access must be assigned through the Adobe Admin Console. Contact your Adobe administrator to request access.
Access is managed by Admin Console administrators and varies based on the type of entitlement:
- Firefly Services
- Firefly Creative Production
Learn more about assigning users to Firefly Creative Production.
If you have questions about granting access, reporting, or limitations, please refer to the FAQ for more information.
Note
Performing image editing tasks or actions will be tallied against the number of operations afforded by your organization-wide Firefly Services API contract, based on the complexity of the task.
Technical notes
- The only language currently supported is English.
- Browser requirements:
- Desktop only. Mobile isn't currently supported.
- Display width is 768 px; no minimum height.
- AEM integration requires AEM as a Cloud Service, version 2024.10.18175 or later, and will only support Author Tier, not Delivery Tier.
- Creative Production requires a storage source that is guaranteed to be available, so users must also have a Creative Cloud license with services enabled.
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