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Get started with AI Generated blogs

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      2. AI Generated Blogs
        1. Overview of AI Generated blogs
        2. Get started with AI Generated blogs
        3. Manage AI Generated blogs
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Generate blogs from past webinars and manage access controls to align content creation with your organization’s publishing standards. 

Adobe Connect allows users to generate blog content from past events using Generative AI. This feature is accessible directly from the Adobe Connect Central interface and provides a streamlined way to create, customize, and manage AI-generated blogs.

The following topics are covered in this article:

Manage access control

Account administrators can control the availability of the AI Generated blogs feature through the Compliance and Control Settings in Adobe Connect Central.

How to enable AI Generated blogs

Perform the following steps to enable AI Generated blogs feature:

  1. Navigate to Admin tab in Adobe Connect Central.

  2. Select Compliance and Control, and then select Generative AI settings tab.

  3. Select Enable AI Blog generator.

    Generative AI settings tab
    Enables the AI Blog generation feature

  4. Select Save to apply the changes.

Note

To disable the AI Generated blogs feature, deselect Enable AI Blog generator.

How to access AI Generated blogs

Follow these steps to access AI Generated blogs:

  1. Go to the Adobe Connect Central home page.

  2. Select the AI Generated Blogs banner or link.

  3. Choose Generate blogs from your past events to open the AI Generated Blogs section.

    Generate blogs from Adobe Connect Central homepage
    Generate blogs from Adobe Connect Central homepage

The AI Generated Blogs section includes the following tabs:

  • Blogs – View and manage all AI generated blog posts.
  • Past Events – Select completed events to generate new blog content.
  • Organization Settings – Define tone, audience, and content focus.
AI Generated Blogs tabs
AI Generated Blogs tabs

Set up parameters to generate an AI blog

In the AI Generated Blogs feature, you can set up parameters to align the generated content with your brand and communication goals. You can define tone, audience, and content focus to align the blog with your messaging strategy.

Adobe Connect provides the following parameters in the Organization Settings tab:

  • Brand – Define brand attributes such as brand values and voice. These settings shape the tone and style of the generated blog.
  • Product – Describe the product or solution the blog should focus on.
  • Persona – Identify the target audience to ensure the content meets their needs.
  • Context – Provide background information or situational context for the blog.
  • Intent – Specify the blog’s purpose, such as awareness, engagement, or conversion.
  • Tone – Set the tone of voice, such as formal, conversational, or persuasive.
  • Length – Choose the desired word count or length range.
  • SEO keywords – Add search terms to improve discoverability.
  • Words to avoid – List terms to exclude from the blog to maintain brand or compliance standards.

These parameters help generate relevant, compelling content that meets your goals and aligns with your brand.

Create an AI Generated blog

Follow these steps to create a blog post using the AI Generated blog feature in Adobe Connect:

  1. Select Generate blog in the Actions column.

    Generate a blog for the selected recording
    Generate a blog for the selected recording

  2. To shape the content, define the following parameters:

    • Brand: Select the brand that defines your organization’s voice and brand identity.
    Set up brand parameters for the blog
    Set up brand parameters for the blog

    • Product: Select the product that you want your blog to highlight, such as its features and value proposition.
    Define product features and value proposition
    Define product features and value proposition

    • Persona: Select the blog’s target audience.
    Define the target audience
    Define the target audience

    • Context and intent: Select the context and intent of the blog to be generated.:
      • Context of the webinar: The context parameter specifies the type of webinar, which can be either a product feature showcase or a case study.
        • Product/Feature showcase: Focuses on demonstrating a product or its features. The blog structure typically includes sections highlighting key features discussed during the webinar.
        • Case study: Highlights how a customer used a product to solve a problem. The blog structure usually follows a format of problem statement, solution, and business impact.
      • Intent of the generated blog: The intent parameter defines the purpose of the blog, which can influence the tone and depth of the content.
        • Lead generation: Aims to attract potential customers. The blog may include a call to action (CTA) link, such as "Download the trial here" or "Talk to sales”.
        • Knowledge sharing: Aims to share insights and knowledge with existing customers. The blog may include links to documentation or additional resources for further reading.
      • CTA: Provides a link for readers to take action, such as downloading a trial or accessing documentation.
    Define the Context and intent of the blog
    Define the Context and intent of the blog

    • Tone and length: Select the tone and length of the blog to match your audience and content depth
      • Tone: The tone parameter allows you to specify the style and voice of the blog. For example,
        • Professional: Formal and authoritative, suitable for business and technical audiences.
        • Conversational: Informal, suitable for a broader audience or more relaxed topics.
      • Length: The length parameter determines the overall word count and length of the blog. For example,
        • Short (500-1000 words): Concise and to the point, ideal for quick reads and summaries.
        • Medium (1000-1500 words): Balanced, providing enough information without being too lengthy.
        • Long (1500-2000 words): In-depth and comprehensive, suitable for detailed explanations and thorough coverage of the topic.
    Define the tone and length of the blog
    Define the tone and length of the blog

    • SEO: Allows you to optimize the blog for search engines by specifying keywords to include and avoid.
      • SEO keywords to include: Specify SEO keywords that must be included in the blog. These keywords can be included in the blog title, section titles, or body text. AI-generated blogs will use these keywords automatically to avoid keyword stuffing. For example, if the blog is about Adobe Connect's breakout rooms, keywords might include "breakout rooms", "engagement", or "interaction".
      • Keywords to avoid: Specify keywords that should be avoided in the blog. This is particularly useful for avoiding mentions of competitors or other sensitive terms. For example, if the blog is a case study involving a customer who switched from a competitor's product, the competitor's name can be listed as a keyword to avoid.
    Define the keywords to include and avoid
    Define the keywords to include and avoid

  3. After setting the generative parameters, select Generate blog. The blog generation process may take some time, depending on the number of users and tasks in the pipeline. You will be notified once the blog is ready.

    Once the blog is ready, it will feature in the Blogs tab, along with other generated blogs.

  4. Select View blog to view the generated blog along with images and other parameters.

    Opens the AI generated blog
    Opens the AI generated blog

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