Workflow
Last updated on
Apr 20, 2026
Learn about operations charges and pricing for each Workflow Builder workflow in Creative Production.
Consult this rate card when estimating costs for bulk asset generation or comparing workflow pricing in Creative Production's Workflow Builder.
Workflow Builder measures consumption through operations rather than individual actions. Your total cost depends on the workflow type, the number of assets or video seconds generated, and your contracted operations rate.
How credit consumption works
Credit consumption in Workflow Builder follows a three-step calculation process:
Identify your workflow: Each workflow has a fixed number of operations per output asset (for images) or per second (for video).
Calculate total Operations: Image rate is calculated by multiplying operations per asset and number of assets. Video rates are calculated by operations per second × total seconds of generated output.
Apply your Operations rate: Total operations × your contracted operations price (list price shown below follows a $0.15 per operation pricing)
Workflow Builder rate card
The following table shows Operations charges and implied list pricing for each available workflow. Your contracted rate may differ from the list price shown.
|
|
Operations Charge |
Implied List Pricing* |
|
Catalogs & circulars |
75 per asset |
$1,125 per 100 assets |
|
Contextual / Native ads |
150 per asset |
$2,250 per 100 assets |
|
Generic banner ads |
150 per asset |
$2,250 per 100 assets |
|
Localization |
75 per asset |
$1,125 per 100 assets |
|
Packaging variants |
75 per asset |
$1,125 per 100 assets |
|
Promotional pricing |
75 per asset |
$1,125 per 100 assets |
|
Refreshed product imagery |
150 per asset |
$2,250 per 100 assets |
|
Retargeting |
150 per asset |
$2,250 per 100 assets |
|
Standardized packshots |
150 per asset |
$2,250 per 100 assets |
|
Custom image workflow |
250 per asset |
$3,750 per 100 assets |
|
E-commerce video |
15 per second |
$3,375 per 100 (15s) videos |
|
Social video ads |
15 per second |
$3,375 per 100 (15s) videos |
|
Custom video workflow |
30 per second |
$6,750 per 100 (15s) videos |
*Implied pricing shown at list rate ($0.15 per Operation). Your contracted rate may differ.
Note
Operations charges are fixed per workflow type. Custom workflows require more operations due to increased flexibility and processing requirements.
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