Learn how to perform bulk actions such as background removal, image color grading, and video reframing within Firefly Creative Production.
Perform bulk actions with Firefly Creative Production for Enterprise to produce professional content at scale with minimal manual effort.
The Creative Production no-code interface offers preset bulk actions to perform production tasks on batches of images and videos without technical dependencies, saving valuable time and reducing or eliminating the need to outsource resources to navigate integrations with APIs. These out-of-the-box preset workflows grant you the power to scale asset production from one image or video to thousands with just a few clicks.
Creative Production preset workflows
Remove or replace image backgrounds in bulk
Choose or combine options to remove image backgrounds, replace backgrounds with uploaded images, or use colored backgrounds.
Resize image backgrounds in bulk
Use Resize (beta) to easily resize multiple images at once by using focal point control to preserve the most important part of each image and applying Generative Expand to automatically fill in the surrounding areas.
Color grade in bulk
Color grade multiple images simultaneously by using Auto-tone preset that automatically adjusts key elements like exposure and contrast, or by applying your own custom presets.
Reframe video in bulk
Use Reframe Videos (beta) to automatically resize multiple videos for various screen formats, and leverage scene change detection to reframe content with precision.
Creative Production is designed for creative teams that may not have dedicated IT support. Your organization must have a Firefly Services or a Firefly Creative Production entitlement to access Creative Production. Once enabled, user access must be assigned through the Adobe Admin Console. Contact your Adobe administrator to request access.
Access is managed by Admin Console administrators and varies based on the type of entitlement:
- Firefly Services
- Firefly Creative Production
Learn more about assigning users to Firefly Creative Production, and if you have questions about granting access, reporting, or limitations, refer to the FAQ for more information.
Performing image editing tasks or preset workflows will be tallied against the number of operations afforded by your organization-wide Firefly Services API contract, based on the complexity of the task.
- The only language currently supported is English.
- Browser requirements:
- Desktop only. Mobile isn't currently supported.
- Display width is 768 px; no minimum height.
- AEM integration requires AEM as a Cloud Service, version 2024.10.18175 or later, and will only support Author Tier, not Delivery Tier.
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