Generate captions for social media using generative AI

Last updated on Aug 5, 2025

Learn how to use Content Scheduler to generate captions for social media posts from an image and a text description.

Adobe Express deeplink

Try it in the app
Generate captions for social media in a few simple steps.

  1. On the Adobe Express homepage, select Schedule  .

  2. Select NewNew post.

  3. Select browse, then Files to upload an Adobe Express file, or select Upload to add images from your device.

  4. In the caption field, type a brief description of your post, and then select Generate

    Note: If your post includes an image, the Caption Writer analyzes and uses visual context from your image to generate a relevant caption. To generate a caption, you can choose to add a description of your post or rely solely on the visual asset. Regardless of how many images are uploaded, the Caption Writer will only analyze the first image for context. Video formats are not supported at this time.

  5. Select one of these options:

    • Generate new caption: Generate a new caption based on the entered input.
    • Rewrite: Rewrite the input in different words.
    • Shorten: Create a shorter version of the input.
    • Lengthen: Create a longer version of the input.
    In share to social media pop-up box, Select an option is opened with the options Generate new caption, shorten and lengthen in prompt box.
    Use one of these options to generate a social media caption.

  6. Select Try again   to generate a different caption.

  7. Once you're happy with the generated caption, select Insert.

  8. To edit a specific part of the generated caption, highlight the section you want to change, then select Generate, and you can choose to Rewrite, Shorten, or Lengthen.

Note
  • Currently, you can generate social media captions in English only.
  • You consume 1 generative credit each time you select the Generate button. 
  • Review some of the best practices for using Caption writer in Adobe Express.