Access social media analytics in Adobe Express

Last updated on May 22, 2025

Learn how to analyze your social media performance using the free Metricool add-on in Adobe Express as you create, schedule, publish, and track content all in one place.

Use the Metricool add-on in Adobe Express to analyze your social media performance with these key features:

  • Connect your website, blog, social media, and paid ad accounts for a complete performance view.
  • Track performance using Metricool, a leading social analytics platform.
  • Monitor impressions, follower count, interactions, and top-performing content across connected social accounts.
  • Access unified metrics across platforms including demographics, reactions, comments, clicks, shares, impressions, and engagement rate.
  • View follower industry data on LinkedIn.
  • Add competitor accounts or inspirational profiles to benchmark your content strategy.
  • Customize reports with your brand logo and colors, and export as PDF or PowerPoint.
  • Schedule automated report downloads to your inbox weekly, monthly, or at your preferred cadence.
Adobe Express deeplink

Try it in the app
View your content performance and metrics in a few simple steps.

  1. On the Adobe Express homepage, select Schedule.

  2. In the top bar, select the Analytics tab, then select Metricool.

  3. Sign in to your Metricool account, or select Create account if you don't have one.
    Note: Your Metricool login is separate from your Adobe Express account.

  4. Select the More   icon > Connections.

  5. Connect your social profiles, websites, or ad accounts to start tracking data.

Wait a few minutes for your analytics to load. Data will reflect the past 3 months from the time of connection.

Note:

 

  • Metricool’s free plan with Adobe Express includes access to one account per platform: Webpage, Blog, Facebook, Instagram, Google, YouTube, Meta Ads, Google Ads, and TikTok Ads.
  • Premium access is required for Twitter/X and LinkedIn.

Learn more about Metricool pricing.