Share content to social media

Last updated on Jul 10, 2025

Learn how to schedule and publish content to social media directly from Adobe Express using Content Scheduler. 

Adobe Express deeplink
Adobe Express deeplink
Adobe Express deeplink

Try it in the app
Schedule and publish social media posts in a few simple steps.

Before you begin:

Connect your social media accounts to Content Scheduler before scheduling or publishing a post (Facebook, Instagram for business, LinkedIn, TikTok, Pinterest, and X).

  1. On the Adobe Express homepage, select Schedule   in the left panel.

  2. Select  NewNew post.

  3. In the Share to social media window, open the Select channels dropdown and check the box next to your desired social channels.

    Note: For Facebook, choose Post or Reel depending on the content you are posting.

  4. Add a caption for the post.

  5. Select Schedule and enter a date and time in the future, or select Publish now to immediately publish your post.

  6. Drag and drop images and videos or select browse to add from your device.

  7. Select the Add alt-text button to make the visuals in your design accessible.

  8. Once your post is ready, select Schedule or Publish now.